Antimatter Beauty, launched in 2024, is a skincare line for irritated and breakout prone skin due to hormonal imbalances. With a blend of plant based and science proven ingredients free of common irritants, allergens, and endocrine disruptors and boasting antioxidants, anti aging, and soothing ingredients, Antimatter is set to be the leader in the clean skincare space. Antimatter Beauty founder, Alexa, came to us with a background in business and product development seeking support with the building of her brand. We worked with her to create a messaging ecosystem, visual branding, product messaging, packaging, production, and full scope launch campaign. The result is a beautiful brand that is representative of its values and ethos while clearly communicating to the consumer the benefits of Antimatter.