Nine Glow is a skincare brand launched in 2024 offering skincare for the active individual. Irritated and congested skin are par for the course for regular gym and class workout goers. Nine Glow uses ingredients to prevent and treat irritated skin affected by their active lifestyle. Nine Glow founder, Natalie, came to us at the product development stage looking for support with naming, branding, product messaging, packaging, and full scope go-to-market. The result is branding and messaging that speaks directly to its primary audience, a clear articulation of Nine Glow’s value, and a go-to-market strategy and marketing assets to support brand recognition and sales during its launch phase.

Strategy

[1] Consumer and Market Research [2] Positioning [3] Product Messaging and Naming [4] Launch Strategy

Branding

[1] Visual Identity [2] Messaging [3] Packaging

Communication

[1] Website [2] Production [3] Launch campaign

Skincare For When You Sweat

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THE TEAM

[branding + creative direction] INEO Creative Studio [photography] Lian Benoit [hmua] Mayillah [model] Natalie Aguilar

1. Client
2. Industry
3. Work
4. Case study
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