Ferdinand Duval is a Paris based online fashion shopping site bringing Parisian style curated by the locals to a non-Parisian audience. It aims to accurately reflect the diverse styles seen in the city and expose them to brands not commonly seen without strolling the streets of Paris. Founders Alijca and Grant, brought their backgrounds from journalism and Wharton Business School, to launch Ferdinand Duval. They came to us seeking support refining their branding and attracting a US based customer. The result was the uncovering of the customer voice - what words would a US based shopper use to discover an obscure Parisian brand - which provided the foundation for its branding, messaging, and social media strategy. Additionally, we told a visual story blending modern and heritage references to reflect how today’s shoppers discover new brands.